Pro Reps was founded by Laurence "LJ" Jolicoeur. Born and raised in Queens, NY, LJ developed a love and a knack for the game of basketball early on. He spent many of his childhood years honing in on the skills that would later lead to much success. For high school, he attended and played for Holy Cross, who played in the CHSAA, one of the top high school leagues in the country. After a successful run he chose to attend Manhattan College where he earned a Division I scholarship and would later earn an undergrad degree in Exercise Science. After completing a post grad year from University of Maryland of Baltimore County he played professional basketball overseas in Italy.

Currently, LJ works with both amateurs and pros on and off the court. He uses his professional experience as well as his overall knowledge of the game to train each aspiring basketball player to become better and eventually the best in areas of his/her game that he/she seeks to improve. Infusing fun and focus with hard work, LJ brings PRO REPS to life in the training experience for players of all ages.